An interesting article in the New York Times today - Is It a Recession? Marketers Seem to Think So - highlights how that the marketing industry is ramping up spending, even if this might be a recession (and, well, we cannot say we are in a recession yet, according to statistics).According to the article:
The Internet can always be amusing, or interesting or just plain frustrating. It really just depends on what side of the fence you are, on any given subjects.
Lead by Sue Bohle - a few friends on the panel, including Brian Solis and John Earnhardt of Cisco. Eastman Kodak, SAP, PRWeb and BlogAds were also part of the panel.
Amy Gahran ran her panel at the Blog World Expo on Ethics - with a cool group of people, including friends Lynne Johnson of Fast Company and Toby Bloomberg.
Okay, not necessarily sex - but advertising does know how to make mundane things sexy.
It has been an interesting week - a few blog posts out there attacking others, a nice article on online reputation that was syndicated from the Seattle Times, and a phone call via Facebook asking me about ... defending your reputation because of blogs.
Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 ... he forgets the audience, those that are going to come to the conference.
Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out (still) what to do in all this new media, including the NewTeeVee world?
Every company is a media company now - so sayeth Richard Edelman during his presentation.
From the Playboy perspective with Christie Hefner - that true brands represent attitude and a point of view, that can be moved from one product to another. It can play in different spaces.
I'm sitting here today at the TechCrunch40, listening to various companies pitch their wares to the people and press that are attending (I'm here as invited press, so will give overview of the companies and what I thought).
