CARFAX (http://www.carfax.com) specializes in selling vehicle history reports on used cars. After spending some time browsing around the site, I've identified three major areas in which the site could be improved.
When it comes to websites, the details matter. Although many site owners believe the important thing is merely to get a website up, that's only a small part of the job. Efffective sites take a lot of planning--and a lot of concentration on the details.
If you're in the market for a new website, one of the first things you'll need to do is hire a web designer. As in any field, there are good web designer and bad web designers, and it's important to know how to determine which is which. Here are 5 tips to get you started:
Due to the wealth of information available online, the internet is a great place for people to research purchases before they buy. Consumers often want to explore their options by comparing various products and vendors before they make a decision.
Effective navigation stands out. It's clear, obvious, and highly visible.
One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.
It's been three and a half years since my brother and I first launched our web design business in 2000. I admit that we were pretty primitive back then, and it's a bit scary to go back and look at the very first sites I created.
"Stuckitis," for those unfamiliar with the term, refers to the condition of being "stuck." That's the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.
The whole point of a website is to get visitors to take action. If there isn't a particular action you want visitors to take, then you probably don't need a website.
Effective navigation stands out. It's clear, obvious, and highly visible.