Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!
1. Spam - The surefire way of getting your site blacklisted from the major search engines. Many people see creating thousands of cloaked or doorway pages with hidden text as the quick route to ranking success. It isn't.
How can content help promote your site?
One of the best ways to attract visitors to your site is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts via link popularity.
In the never ending search engine promotion battle, one of the most frequent questions asked by site owners is "why isn't my site listed"? When web pages don't magically appear in the Top 10 rankings of the major search engines, it's usually Google & Co. who are blamed. Trouble is, the actual process of submitting sites is just one part of the web marketing equation, and the responsibility for generating traffic lies at the feet of the site owner, not the search engines.
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