I was invited over to Thinkbox last week to talk metrics with their Research & Strategy Director, David Brennan.
Although the Cadbury's Gorilla advert on TV looked like the worst kind of pencil-chasing activity, it became a lot more interesting to me when I noticed how popular it is online.
One assumption underlying some client conversations I have is that community comes cheap. It may have something to do with the hippy-trippy quality of the word.
At the back end of last year, I noticed how conversations with my clients about networked m
Is it just me, or is there now a consensus in the world of marketing about the future?
The increasing quality of programming on the web is one of the most striking trends of 2007.
The new Facebook SocialAds model works by one person admitting to a range of brand allegiances and advertising them to their social network.
Just when you think the web world is going to settle down, get out its pipe and slippers and kick back, someone rips up the blueprint and we have to start all over again.
If you are a professional marketeer feeling anxious about the ever-encroaching algo-driven power of Google's search platform I've got some good news and some bad news. Let's start with the bad news.
Advertising folks are always banging on about the perfect idea and the genius insight that creates a powerful campaign. One that will change people's behaviour and drive sales and vast shareholder value. But the world has changed. The tectonic plates that the marketing industry sits upon have shifted. What adfolk don't get is however great their ideas - no one cares anymore. Let me explain why...
