Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; and in early 2008 it ignited a firestorm of debate that continues to unfold before us each day. But what is it, what does it claim to do and why the surrounding debate?
Imagine waking up one morning, and not seeing your family before you leave for work. You get to the office and all of your colleagues are invisible. You know they are there, but you cannot see or talk to them. At lunch, all of the restaurants are empty as you eat alone. The only time you might see anyone after a lonely day is when you visit your local social network club to interact with complete strangers.
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