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Articles by Israel Rothman

6 In 10: Choosing Your Battles

If you have been watching the Nielson Ratings lately, you know that even whenadvertising on one of the top three shows for market share: even Deal or No Deal, Dateline NBC, or America's Got Talent (the top three) only reach about 12,000,000 viewers each.
News Tags: Ratings

Feeds and Search Engine Submission

There is a science behind feeding your data to the search engines. It has become a complicated specialty. As the search engines and the internet have become more and more complicated to avoid spam and clutter, the criteria for placement on the first page results of coveted search terms has become more stringent and the competition has increased. 
News Tags: Search, NetRatings, Engine, HTTP, Feeds

Is the New York Times on the Way Out?

With the New York Times likely to change hands for the first time in over fifty years, and the AP reporting the fastest newspaper circulation decline in over 15 years:
News Tags: News, newspapers

Top 15 Social Media Marketing Resources

At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.

Adtech: Internet Advertising Smoke - Mirrors

With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience.   There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks. But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.
News Tags: Adtech, Advertising, Internet

Adtech: Internet Advertising System Opinion

I would describe Quigo as the: I want to be your everything, me too Internet advertising solution: with no advantage over more main-stream options: see what you think:
News Tags: Advertising, Adtech, Internet

Ad:Tech Review

On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.

What is Search Advertising Worth?

How often do you click a sponsored link?  Rarely? Never?! If you do not click them, who does?

Is No Money a Reason Not to Buy?

This is the tenth part in a ten part series. Hopefully you have learned enough by this time that this will rarely happen to you, because you have already covered this base before you ever get this far.  Unfortunately, there are some people who will be slaves to their own rigid way of thinking forever: I call it poverty mentality!  But we owe it to them and oursleves at this point to give them one more chance to step up:  if they say simply that they cannot afford our prices:
News Tags: Money
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