When visitors arrive at your web site you want them to find the information quickly otherwise they will lose patience and move on.
In Part One I discussed the Benefits of HTML Validation.
You may not bother with html validation or writing simple and clean code when designing your web site. Later you may find your site is slow loading, appears incorrectly in the main browsers and does not rank well for the major search engines.
When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on.
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales.
Maintenance of your web site is an absolute necessity if you want to keep it from becoming stagnant and losing visitors. It can be compared to a garden that is not weeded, it soon disappears from site as a result of the weeds blotting out the sunlight. Maintaining your web site means continuously updating it with fresh content, keeping it free from errors (ie broken links, sloppy code) to maintaining a high position in the search engines.
Normally I don't like moving objects when I arrive at a web site. It distracts visitors from getting to the content.
Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?
You may have delayed cgi script installation due the apparently complex process. Well, I avoided it also for several years, however if you want to increase your web site's interactivity it's a necessity to know how to do it. It's not hard to learn and you don't have to be a programmer.
Why would you want to earn a few cents or dollars per click from displaying Google AdSense ads on your web site? Can you really make good money from this source of revenue? Well, multiply those clicks for every page on your web site and you will build a monthly residual income with very little effort.