I get a lot of inquiries from web site owners looking for magical search engine optimization results. I wonder where they're getting the idea that top rankings can be had so easily for such a minimal investment. Many truly believe that Google's most competitive rankings can be conquered that easily.
Paid links or "sponsorships" are a hot trend right now and one that has important implications for all SEO practitioners, professional or amateur. Numerous commercial brokers have launched Web sites that facilitate the sale of links on a wide array of Web sites with high PageRank.
The Latest Google Algorithm
Is the addition of the Hilltop algorithm sufficient to explain what happened during the Florida update and how Google is calculating current rankings? Let's examine it.