A great headline can be the difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over the Internet.
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.
As soon as you register your domain name, submit it to Google!
So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing.
Anyone who's ever tried marketing IT products or services knows that it's a specialist field.
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't - a commercial imperative.
