The Web has become the organization. An organization of a billion people with a billion things to say. And a million ways to work together.
Most organizations do not properly understand or manage content. They fail to realize that quality content is now key to productivity, cost effectiveness, sales, and customer satisfaction.
Technology does not replace the need for good management. Without such management, technology can create more problems than it solves.
Intranet search performs miserably because most organizations do not properly manage their content.
The intranet is still in its infancy. It has not yet exploited its potential for creating value for the organization, according to the 2006 Global Intranet Strategies Survey.
Admit you have a problem: The first step to recovery is to admit that you are organization-centric. Say it: "We're organization-centric."
Too often we are managed by the technology. Endlessly busy, it's easy to forget just exactly why we are doing all this work.
Like all great self-service organizations, Starbucks knows that you should never keep the customer waiting.
Practical and functional websites rarely win prizes for design but they do win sales and make profits.
The ambitious today are all on the Web. Writing words, posting pictures, uploading video. It's all about visibility. It's all about being there, being seen in all the right places.
iEntry 10th Anniversary
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