WebProNews

The InflectionPoint 2008 Conference

I just returned from the InflectionPont 2008 Conference down in San Diego.  What’s InflectionPoint?

Conversion Funnels in Web Analtyics

I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels. With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.

Web Analytics - Abandonment

The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.

Jaw-Dropping, Salary Raising...Quantitative Variables?

I'm teasing of course. I don't expect to raise anybody's salary with a discussion of quantitative variables (or anything else). But I do hope to explain one of the more important differences between web analytics and most of the traditional BI marketing analytics that has been done in the last twenty years. In addition, I'm going to make the case for why a new tool from WebTrends is a lot more important than you may be inclined to think. Along the way, you just might get a little richer - in understanding if not in take-home pay!

Web Measurement to Build Homogenous Ad Groups

Topics from X Change I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in! We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.

Change Huddle Line-up

X Change is getting close, and I just wanted to post an update with some final speaker additions and I thought I’d also include the Huddle line-up. We’ve rounded off the speaker list with some great final additions. Since my last post on X Change, we added Rand Schulman of Unica, Anil Batra (formerly of Zaaz) now of ZeroDash1, Clint Ivy from Visual Sciences and Judah Phillips from Reed.

Web Analytics Interview

I'm actually in Hawaii right now, so I'm just not up to producing my regular Sunday Blog. It would take a truly dedicated blogger to produce anything under these far too idylic circumstances.

Measurement & Optimization of SEM

I decided to post a few days late – just to make sure people saw last Tuesday’s X Change Announcement. If you missed the post on our Web Analytics Conference, check it out. This will be a unique, special event.

More on the Great comScore Debate

I've gotten several comments on my comScore post - and because the issue is so topical I wanted to post directly about my thoughts regarding them.

comScore - The Great Debate

By now, nearly everyone in the web analytics community is abuzz over the recent release by comScore of a study on cookie deletion rates. comScore tracked a specific web site (advertised as a portal) and one 3rd Party Ad Serving network against a panel of 400,000 users. During the study, comScore measured how often the 1st Party cookies (issued by the portal) and the 3rd Party cookies (issued by an Ad Serving Network) were deleted and replaced. The results can fairly be described as startling in several respects.