The real Ad:Tech got started once the sessions finally ended yesterday with Tribal Fusion's reception in the vendor hall.
So I was eating lunch today and waiting for Sunny from shntech.com. (We've been sharing notes between sessions so we can double our coverage.) As I was waiting, two similarly dressed youngish folks sat down and asked about WebProNews. Webmasters and marketers, I told them, interested in online marketing with an emphasis on organic search.
John Battelle moderated Monday's last session, and opened with his intention to discuss the coming five years in the world of advertising.
Peter Blackshaw, the moderator for the "Measuring Word of Mouth Effectiveness" session, opened with a story about his Honda.
Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this morning on "The Changing Role of Interactive in Global Marketing."
Mark Eddings is the Internet Manager of HP's Americas eBusiness Web Merchandising Unit. This means he's responsible for selling lots and lots of product.
If you want to know the instant Google's bot visits your site then you're a severe algoholic. And Crawler alert will help you get your fix. Crawler alert will send you an email when any of the major search bots visit the page you specify.
I flew into sunny San Francisco this morning and first thing I scoped out the Ad:Tech venue - the ultra-swank Palace Hotel (marble escalators - enormous sunlit atrium with jazz band for Sunday brunch). I tried to get a sneak peek at the vendor's section too, but their guard dog informed me that only vendors are allowed today.
The focus of this conference seems to be on getting the message through to the influentials. The Google Open Forum was an excellent example of how large companies are working this crucial group of people - this session was an extended ad for Google.
The Nigritude Ultramarine seo contest just got nastier with the addition of an application that uses Google's API to scrape Google's cached pages of Nigritude Ultramarine sites. The wily creator of this app then cloaks the stolen pages as if they were his, and since he's got higher PageRank he kicks the site he copied out due to the duplicate site penalty.
iEntry 10th Anniversary
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