WebProNews

Wiki Back Link Spam Tactic

Wiki - I first saw the word in "wikipedia," though I didn't know that a wiki had anything to do with the creation of the information I read there.

Google Back Link Update Underway

It appears that Google's updated/updating (depending on when you read this) their back links. This means that Google's evaluating the links to your site and awarding or penalizing it with more links. If you've been especially industrious about finding more links to your site you may see a growth in your PageRank.

Banking PageRank For Non-Existant Sites

Our "New Google Bomb" discussion in WebProWorld is one of our most popular to date, but the question remains, how does this phenomenon affect search optimization?

Old Google Link Allows PageRank Sales

WebProWorld's been buzzing with talk of a link on one of Google's pages to a page (with PR 9) that sells links. That's right - it appeared that Google was deliberately sending PR to a page whose business was selling text links to the highest bidder.

AD:TECH - Where Are The Search Sessions?

I caught up with Kevin Lee of Did-It.com in the press room at the AD:TECH conference. He was about to give a presentation at a session on search but he squeezed in a little chat with me.

AD:TECH - Marketing Research Methods

Bonny Brown of Vividence presented Tuesday on marketing research methods. She started with a concept that every brick and mortar company should consider.

AD:TECH - Marsteller Chairman Talks Marketing

I got up bright and early today and headed to the Palace for the last day of AD:TECH. The audience has thinned out considerably.

ADTECH - B2B Marketing Ideas From Siebel And Oracle

Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well. Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the Oracle corporation. As he was on a panel with a representative from Siebel he opened his remarks with the quip, "those who came to see a blood match between Siebel and Oracle are going to be disappointed."

AD:TECH - 3 Laws Of Ad Landing Pages

Michael Grover is the Director of Marketing for CMP Media. He gave a pithy presentation on ad landing pages, and reminded us of a recent Marketing Sherpa finding - optimized landing pages can increase your sales or desired actions by 400%. He flashed a six foot high "400%" on the projection screen to emphasize this point.

ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble

What are you customers saying about you online? How does this affect your sales? "Measuring Word of Mouth (WOM) Effectiveness" brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.