My point exactly: BusinessWeek writes that corporate blogging is an internal rather than external communications channel. And not only that -- the "bloggers" don't even know they're blogging.
SVT, the Swedish public service broadcaster, has started Pod-TV.
Internal executive blogging is internal only, obviously. But external executive blogs have major internal effects too.
Later today European Commissioner Margot Wallstrm will arrange a chat online.
Making a slow start with blogging. Enjoyed doing absolutely nothing productive for a couple of weeks and I like to hang on to that feeling for a while...
I want to tell you a blog success story -- a story about how I were able to start a project for client that never would have happened without blogging.
Maybe I shouldn't be surprised, but I am. Big companies should have learned by now. But Coca-Cola stepped in it -- big time -- when they asked the owner of a fan site to remove the link to them.
Jesper and Jon is is looking for input on the relation between authenticity and trust. They believe there's a strong relation between them...
The more I think of it, the more obvious it becomes. The only long-term tool a company can use to "control" blogging employees is internal communication; the things we do to support a corporate culture where all employees understand what the company is doing, where it's going and why.
Revenue Roundtable put thought leader content into context, and one of the tools is obviously blogs. Take a look, there's a nice mindmap of the different sources.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
