Have you ever been told to find your niche? In business, finding your niche can prove both profitable and personally rewarding.
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.
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