Someone sent me an email the other day. Supposedly General Colin Powell's Rules for Success. Now, I don't know whether they really are or not, but as I read them, I thought they really should be called "15 Rules For Success In Your Home Business". So, here they are:
Every man and his dog will tell you that the Internet is an information medium and this is precisely why one of the greatest commodities you can sell online is information.
What is your vision for your business? Where do you see it being, in one, five, ten years?
You know that episode of Seinfeld when Jerry or George asks Newman why it is that so many postal workers suddenly go off the deep end and blow their coworkers away with a semi-automatic? Newman's answer (in suitably melodramatic tone): "Because the mail ... never ... stops." Running an online business is a bit like that, so be prepared.
We're hearing a lot these days about the "new economy" and the "old economy". The "new economy", of course, refers to the growth of stocks in internet and hi-tech companies while the "old economy" (some might say "real" economy considering what's happened to the Nasdaq this week) refers to traditional, bricks and mortar stocks.
When researching this week's article, I went looking for resources related to "writing for the web". I found a great deal of useful information, which I'm going to share with you in a minute. But in my travels, I came across this little gem from the website of a professional writer, no less, trying to sell me on why I should use his services if I want to make a good impression on my website visitors:
You might be forgiven for thinking that competition is fierce if you run an online business. After all, every day - day in, day out - you, me and everyone else is constantly bombarded by offers from every man and his dog for various programs that promise us the means to earn an income from home.
I received an email the other day from an online friend alerting me to the fact that someone had copied one of the pages of my website and was using it, virtually verbatim, at theirs. It was my first personal experience of copyright infringement. How flattering, I thought! I imagine though that when it happens a few more times it will begin feeling decidedly less flattering and decidedly more irritating.
I received an email during the week from a reader of a recent article "The 10 Most Popular Myths About Running A Home-Based Business Online" (http://www.ahbbo.com/top10.html). That article was, I admit, something of a vent which was long overdue and it struck a chord with many readers who wrote in to let me know that it described their experiences to a T.
One of the most common questions I get asked goes something like this: "I've just signed up for your xyz program and it's great. But now I want to start making money by selling it to others. How do I find people to sell it to?"