Winning accounts and gaining customers is a natural part of running an organization, but, without the proper tools, it is sometimes difficult to know how you compare with your competitors.
If you're evaluating a CRM suite in particular, you may have heard a lot of horror stories about CRM investments going to waste.
The promise of lower cost has motivated many enterprises to move their voice traffic to the enterprise IP wide area network (WAN). Many have discovered, however, that Voice over IP (VoIP) quality does not always meet business use standards.
For the professional services person, some iterations of CRM may be confusing - many are slanted toward automating customer service operations.
There are many factors involved in this significant shift from the traditional software purchase and implementation to the On-Demand offerings from companies like Salesforce.com, Microsoft, and Siebel.
When hosted CRM was first introduced, concerns were voiced about its drawbacks: the lack of customization, integration with other applications, support, third party storage, control over data control and the performance of service reps - not to mention the all-important security issue.
It's time to put your trusty CRM software to work; to let it earn its keep. You're about to blast an email out to several thousand potential customers.
iEntry 10th Anniversary
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