At our company, we do our best for all of our clients. As a team we all work well together and strive to achieve good rankings, traffic and conversions for our clients. We assess and retool when things aren't going as we'd like. We aim to please, and we aim to renew our contracts with our clients.
Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content.