We all know that link building is an important aspect of SEO. Most of the websites I look at are reasonably well optimized, at least in terms of "on page" factors, but they're usually in terrible shape when it comes to links - both within the website and within the area of link popularity.
There is no doubt that competition between businesses on the World Wide Web is increasing. If you aren't feeling the heat yet, you will soon enough. In order to survive, you must have a sharply focused strategy in all aspects of your online presence.
The Links vs. Content "Debate"
A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs.
Fortunately for SEO Fast Start readers, the key strategies for succeeding on the "new" Google are pretty much the same as they were with the "old" Google. Unfortunately, a lot of folks have taken short cuts - for these folks, and for anyone else out there who isn't familiar with the "fast start" strategy, here's a quick rundown of the important steps you need to take.
There are a lot of theories and rumors floating around. Most of them involve some sort of "filter" or penalty being applied to certain types of sites. Filtering out extreme spam is nothing new for Google. Among other things, they've been trying to catch hidden text for several months. I just don't see how a filter, or any combination of filters and penalties, could explain the current search results.
Uncovering The New Algorithm
There have been all sorts of theories put forward about Google's new algorithm. What I present here, as far as I can tell, fits the facts at hand. You are welcome to disagree with me.
This journey started on November 16, 2003...
The fourth edition of "Search Engine Optimization Fast Start" (a.k.a. SEO Fast Start) had just gone through the final proofreading and editing stages, and I was writing the email to notify my readers of its availability, when my phone rang with a little bit of breaking news. Google had suddenly started acting "crazy," according to the caller.
Microsoft dominates the software world because they are better at strategy than anyone else. Beginning with the way they beat everyone to the punch with Altair BASIC, to their decision to embrace the PC platform, over and over we see very sharp strategy from Microsoft. MSN is already a very popular search service. They're also an ISP, and a major portal. 1/3 of web users use MSN for one thing or another, not necessarily search, but MSN is already big. They serve about 12-15% of the searches on any given day.
Step 1: Positioning (a.k.a. search term selection)
Choosing the most targeted keywords and search terms has long been a guessing game. While considerable skill is still required to find good search terms, a great deal of the "guesswork" can now be eliminated.
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