I haven’t been to HotorNot.com for a long time, since the site first started and got a whole load of attention while I was at uni. I have read a couple of articles of late about how they have been forced to adapt to survive, so I thought I would take a look around the site.
So I was just reading a post by Graywolf about the Mahalo blog giving out nice free links to sites they would never include in their own search results for being to ’spammy’ and started poking around the new human search engine.
There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.
So in yesterdays post, I noticed Google were testing the yellow background and search product features more widespread. The Inside Adwords blog has now confirmed two changes to how the top paid adverts are displayed.
So, Google has been testing a yellow background for top spots in Adwords and search product options just above paid adverts of late. This evening I noticed an interesting mix of the two, as captured below.
Account migration to Yahoos much anticipated Panama ad platform has already started in the UK. Yahoo are working with agencies & select advertisers as we speak to tighten up campaign structure to ensure the transition is smooth. The first ‘group’ of accounts will be fully migrated accross to the new platform over the next few weeks, before the initial launch.
As spotted by Jensense, Google have been testing yellow backgrounds against the top central PPC listings instead of the usual blue. Why the tests? Well, Google are known for their continuous testing and experimenting with different ad styles and formats.
So why the different colours?
The much hyped Dave Pasternack SEO contest has come to a close and the winner is…A James Beard Foundation Events page, that’s about the real Dave Pasternack, a chef.
Big news today is that Google are planning on openly listing content sites where adverts display for Adwords advertisers. I have criticised Google about this in the past, so its great news to hear that they will finally be introducing more transparency in their ppc network.
Google have now released Adwords Editor version 3. I am a little suprised the Inside Adwords blog does not accounce these new releases straight away so everyone can update.
So whats new with version 3?
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