There has been a bit of discussion of late about the length of AdWords ad titles with some advertisers reporting more than 25 characters being displayed in their title.
Want to know how to reach female shoppers online? Well a recent study might just give you a bit more of an insight into how.A study by Microsoft with Ogilvy Chicago and Mindshare has given us some insight into the behavior of women online.Beth Uyenco, Global Research Director of Microsoft's Advertisers and Publisher Solutions explains more: