The end goal of any sales rep is to close, close, close. From initial contact to making that call to seal the deal, a good salesman/woman should have little else on their mind then moving forward.
Learning the ins and outs of any software package is never an easy task, trying to find the time to learn it all within the limits of a free trial, and then apply it to your specific business needs can prove to be a complete turn off!
There is no denying the increasing business trend to harness the power of the Internet to not only get their message out, but to manage their customer responses.