What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications.
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?
You need to be visible to attract customers, right? But how do you get that visibility when you're short on cash? Here's an idea that's worked for many businesses. It's postcard marketing, and it's very affordable.
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.
You work hard to attract new customers, right? Mailings, phone calls, ads, publicity. You have an annual marketing plan devoted to bringing in new customers.
Did you know the ratio of first newsletter issues to second issues is 20:1*? Starting a newsletter is difficult. Maintaining a schedule is even tougher. Just ask any newsletter editor.
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them.
iEntry 10th Anniversary
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