With Google's planned launching of an online video service akin to iTunes or Napster in the music industry, several industries will feel the shockwaves.
As the U.S. Hispanic population continues to grow and Hispanic online shopping increases, smart search marketers will find ways to incorporate that segment into their marketing plans.
Nowadays, with everyone and their grandmothers creating websites, it can be difficult for any one online business to gain attention.
Earlier this week Microsoft Corp. chief officers, including Bill Gates, gathered in San Francisco to announce the company's new "live services" platform, solidifying expectations that the company could be heading in a new direction to prevent Internet powerhouses such as Google, Inc. and Salesforce.com from infringing on its territory.
Microsoft unveiled its advertising platform in Singapore and France markets last Monday and MSN plans to offer a beta of the paid search service in the US in October.
Outsell's Market View report, released last week, revealed that B-to-B readers are spending 15 percent less on print news and trade journals than they did in 2001, possibly as a result of competition from online advertising sources such as Yahoo, Inc. and Google, Inc.
eBay, Inc., known not only for revolutionizing the online auction industry but also the way people shop, has purchased Skype - a VoIP service and software provider - for about $ 4 billion.
With the recent introduction of Google Talk - the search engine's newest voice and instant messaging product - and talk of Google's plan to purchase large quantities of dark fiber, some suspect that Google may be readying itself for an all-out venture into the newest online advertising trend, Pay-Per-Call.
To say that the search engine marketing industry is booming would be an understatement. And Pay-Per-Click (PPC), the method by which advertisers pay each time a searcher clicks on their sponsored link as a result of a search query using relevant terms, is a large part of that industry.
Known for its regular introduction of new products as much as for its regularly increasing stock prices, Google is continually evolving.
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