A week ago, Allen arrived at our home, here in Connecticut, with all his worldly possessions; his laptop, a few law books, and a couple of changes of clothes. He'd just completed his first week at Tulane Law School before being forced to leave his home in New Orleans in advance of Hurricane Katrina.
My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; "Stuff" or "Nothing". I'd have to pepper him with questions to learn any more.
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for b.ankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?
When a company announces that they've lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course.
Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003.
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years.
You market your own business or you direct marketing for your company. You know what you are marketing - it's obvious. Or is it?
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed.
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds.
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them.
