A marketing strategy is a series of actions intended to accomplish a specific sales goal. For example, an advertising strategy for a new product or service.
U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole?"
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.
1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
Whether you are writing or speaking, here are 52 words that weaken your credibility that you probably don't even realize you are using:
1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain the extra customers to make up for it.
1. Don't bury your subscriber form, place it on your home page and or at every page and make it VERY easy to find.
Record keeping measurements for Internet marketing
Record keeping tracks money -- where it goes, when it comes in. Internet record keeping is also required for success.
Welcome to the zany ideas of a productive writer. My students keep reminding me of my unusual tools and how helpful they have been for them. I also thank my students for their concept testing and refinement. Now, I feel much more confidant about sending them out into the world.
