The Optimizing Flash Content session at Search Engine Strategies in San Jose gathered a design-heavy crowd, but also included marketers, industry newcomers, and those interested in SEO. I figured the session would be a basic how-to for Flash designers interested in getting their sites ranked. It turned out to be much more.
In the first part of our interview, Yahoo's Director of IT, Product Management and Search, Ken Norton, alluded to Yahoo's upcoming personalized search. Despite skepticism and uncertainty over this new area, Ken and his co-worker Grace Chan, Yahoo's Product Manager, seem very confident in Yahoo's ability to succeed in personalization.
Chris and I just spent an hour talking with Yahoo's Ken Norton and Grace Chan in a private meeting room in Yahoo's little purple booth, here at the Search Engine Strategies Conference. This is news to me, but I learned at this conference that Yahoo's official color is purple. In fact, Ken and Grace revealed a little known fact that the only reason the Yahoo! Logo is red is because they couldn't find a shade of purple that looked right. Yahoo's new branding strategy includes a deep purple background with the Yahoo! logo clearly contrasting in strong white letters. The company has also been sending promotions people from San Francisco to this conference wearing huge purple jumpsuits - which, I've heard, are uncomfortably warm.
WebProNews has exclusive information on CNET's metasearch engine. I caught up with CNET's Jason Fischel, Vice President of Partnerships & Promotions, and Sarah Winterhalder, Director of Public Relations, at Search Engine Strategies in San Jose this afternoon. The revamp of Search.com doesn't officially launch until tomorrow but Sarah and Jason have agreed to let me give you a sneak peek.
Personalized search is viewed as one of the directions search may head in the future, as Search Engine Watch's Danny Sullivan pointed out at the Search Engine Strategies San Jose conference.
During the Personalizing Search session at today's Search Engine Strategies San Jose, Yahoo's Jan Pedersen got personal. Personalized search, that is.
During the Personalizing Search session at today's Search Engine Strategies San Jose, Yahoo's Jan Pedersen got personal. Personalized search, that is.
If you've been keeping up with this thread in the WebProWorld forums, you should be well aware that Mike McDonald, Chris Richardson and I are currently in San Jose, California.
Web analytics company WebTrends has launched WebPosition Gold 3.0, the first new release of the product in over two years. Version 3.0 integrates WordTracker and WebTrends to help manage all aspects of the search engine optimization process by using one product. "It brings together the leaders in search engine marketing and web analytics to be really the first player that can truly provide marketers with a full online story for their combined paid organic activity," Coleen Carey, Director of Product Marketing, WebTrends, told WebProNews on Friday.
Last year's SES San Jose marked the launch of the Search Engine Marketing Professional Organization, commonly known as SEMPO. Now, with the one-year anniversary rapidly approaching and the 2004 San Jose conference just days away, critics are stirring up controversy. In a recent article, Michael Grehan dared to criticize the organization. "Who needs SEMPO?" the Smart Interactive CEO asks.
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