I’m gutted. Last Autumn it was obvious that Yahoo stock was seriously undervalued by comparison to Google, Amazon, and other major internet companies. However, not only did I not have an investment portfolio, but the promise of the stock markets tanking made it a bad time to set up a portfolio in the first place. Once the storm was over, I planned to then start some form of investment portfolio, probably tied to a SIPP for retirement within my business, and focus about 50% in YHOO stock.
Earlier this month I mentioned on the Platinax forums that I was keeping an eye out on Drupal as a potential CMS for the future. This week Aaron Wall put his weight behind predicting that in 2-3 years time Drupal will be the CMS of choice.
Live Search - aka MSN Search - has been showing some of the most aggressive duplicate content filtering I’ve ever seen across any search engine of late.
I first noticed it with a client who is performing well on Google, but has dropped down significantly on MSN.
The main problem is that he’s in a market that relies on affiliate content - and it’s the same content all of the affiliates are using.
One of the big misconceptions I see on business forums is the idea:
“That the number of documents returned on a keyword search on Google, has a direct correlation with the competitiveness of the keyword.”
Once you see people posting examples of their “SEO successes” by use of this measurement, you can easily see that search frequency has little to do with competition - after all, it does exactly what it says on the tin - and simply returns a number based on frequency of the keyword appearing in documents.
Just received a string of clever phishing scam emails through different email addresses I operate.
I know they are phishing attempts because:
1. They do not address myself in a personal sense, ie, by name
2. They are being sent to addresses I do not use for Paypal transactions
However, they are quite convincing because even in the junkmail folder, these emails appear to have standard HREF links to the Paypal.com website.
For those who read this with an interest in SEO, I’ve noticed a few interesting changes on Google over the past week.
Firstly, Google seems to have tweaked the algo so that keyword domains have lost a little of their dominance. So just because “blue-widgets.com” is an established, if poorly built and promoted site, it no longer seems to have automatic rights to rank No.1 on searches for “blue widgets”.
I’ve tested out the ReviewMe service previously, but after they opened their campaign marketplace I’ve been tempted to try them again and run a few campaigns - especially after Shoemoney’s recommendation and decent quality of some of the paid for reviews.
I’m increasingly finding myself portalising websites.
Sure, I have lots of online communities - but by themselves they are looking increasingly weak.
So now I’m looking to develop those communities into portals - that means building around the community element to provide news, article, and blog services.
By doing so, I see portalisation adding increasing value to visitors - and making more effort to keep them there.
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.
While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.
One of the big mistakes I’ve made recently is to take some older domains and try to launch new content on them for news portals.
Even though the domains are like 3+ years old, they haven’t had much of a search history on Google. The result is that they are effectively being treated the same as new domains.
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