WebProNews

Advanced PR Forum - Social Media Takes Center Stage

Bulldog Reporter, Advanced PR Forum, Olympic Collection, Los Angeles

PR 2.0 Isn't Web 2.0

It’s fascinating to see how the "PR 2.0" manifesto has spread through a natural and intelligent set of influencers over the last 10 years, without attracting “opportunistic” PR professionals to jump on the bandwagon – until now.

Advanced PR Technology in Practice

This Friday, March 2nd, I'm speaking at the Bulldog Reporter conference - Advanced PR Technology in Practice, a day-long event discussing how to transform the state of the art into increased visibility, greater ROI and crisis solutions. The event will be held in Los Angeles at The Olympic Collection.

Why Office 2.0 Matters

I've been invited to blog the "Under The Radar: Why Office 2.0 Matters" event on March 23rd.

Searls and Scoble on What's Wrong with Social Media

I recently ran a post that encapsulated the most current memes on Social Media - what it is, isn't, and what it should be. I also made a case for why Social Media should be classified as "Social Media."

What is Wrong with Social Media?

Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else.

Will the Real CM Please Stand Up?

Of all the forms of traditional and new media marketing, blogs continue to evolve as the global exchange for sharing ideas, opinions and interpretations across all industries. So much so, that yet another old online strategy is being dolled up as a new trend, extending the original practice of participation from traditional forums into the blogosophere.

Back to the Future (Beyond Web 2.0)

Last week, Nandor Fejer and Alison McNeill attended the Back to the Future - Beyond Web 2.0 event in Silicon Valley while I attended DEMO 07. Moderator: Jeremiah Owyang, Director of Corporate Media Strategy at Podtech.net

Long Tail PR

In his post, "Long Tail PR: how to do publicity without a press release (or the press)," Chris Anderson asks "But what of the Long Tail of media--all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers?

Getting the Social Media Release All Wrong

After spending a week writing "Social Media Killed the Press Release Star," which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let's just call it "an overhauled") release WILL exist, people still don't get it.