There have been a series of interesting posts, comments, and opinions regarding why PR doesn't work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations.
In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services - most at the expense of the companies they represent.
The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine's edict that PR was entering the 3.0 era.
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.
I was invited to moderate a panel at the Web 2.0 Expo entitled, "PR 2.0: Dead as a Doornail, or Still Alive?
Please read Part I prior to reading this article. Also, please scroll down and press pause to stop the inbound video feeds until you're ready.
There's something to be said for the phenomenon that is amateur video on the Web. After earning Time's Person of the Year, the "you" generation continues to drive the new web with each video and picture posted, tagged, and shared, every blog post and podcast, trackback, link, and comment, through every social bookmark, annotation, and search, all of the twitter casts, and micro and mobile text and IM updates we broadcast. Now, get ready for lifecasting.
Here we go again, but this time the discussion is finally happening among those who can benefit from the discussion the most – the PR industry. We took the conversation offlline to convince PR to be more effective with press releases first, before they can worry about the “why, how, when, and where” related to social media releases.
John Bell recently explored the topic, "Who 'owns' conversational marketing? PR, Advertising or The People" over at Strumpette - The Naked Journal of the PR Biz.
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