Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks - courtesy of Mr. Chris Anderson.
Part Three of a series discussing blogger relations, "Building a Bridge Between Your Story, Bloggers, and People."
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It's something new and perceived to require a very different skill set than most PR and communications professionals possess.
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them.
As I've written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today.
The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in most cases, people don't.
In many ways, the recent discussion of Marketwire's acquisition of PRNN and how it was positioned as an example of the pioneering developments in Social Media and news distribution reminds me a bit of PRWeek's claim that PR was entering an era of PR 3.0.
What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion?
Robert Scoble recently asked whether or not Facebook may represent a new kind of press release.
After publishing, "The Future of Communications - A Manifesto for Integrating Social Media into Marketing," I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow.
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