With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs.
With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.
A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site's purpose and the underlying reasoning behind the action.
You may have heard the term Marketing Mix used in connection with marketing planning.
With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers.
Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder.
Deciding how your ecommerce Web site will be hosted can be daunting. There are several approaches available, each with different advantages and disadvantages.
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc).
Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back - while also turning a profit - can be a challenge. Consequently, I'm always on the lookout for ways to demonstrate profitable online strategies.
For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so many other obligations vying for our attention it is tempting to push planning to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Your marketing plan is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you risk becoming unfocused in your marketing and are only guessing what might be best for your business.
