When writing most anything, the objective is to produce copy that is easy to read. This is particularly true on the Web, because chances are the majority of your visitors and newsletter readers are in hurry-up mode. They'll pass on anything that seems hard to read. Here are ways you can improve the readability of your work.
Peter Drucker believes ecommerce will be to the Information Revolution what the railroads were to the Industrial Revolution.* To oversimplify, the Industrial Revolution was a time in which tools were produced that replaced people in the manufacture of goods. In the first thirty years, all was devoted to producing known products with machines.
Productivity. Has a nice sound to it, don't you think? Positive. Upbeat. Forward-looking. Something we probably all should be seeking to improve. Unfortunately, the word does not have the same meaning for all.
Consumer confidence is far more difficult to build and sustain online than it is offline.
Successful business people often hate change. The mere thought of making one frightens them. It flat scares some silly.
They know what they have, and are unwilling to take even modest risk for greater gain. Their fear is they'll lose some of what they already have.
iEntry 10th Anniversary
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