The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP, success is nearly assured. Without one, you will be at best, just an also-ran, someone struggling to remain in the race.
To many, learning is a dirty word. A chore to be avoided at all cost. However, it's required to succeed in business. But maybe not the kind of learning you think of when you use this term.
So you know what hits mean. Unique hits or user sessions, I mean. And you know what CR means. Right? If so, you're in great shape, for many people don't. They think they do. But they've got it wrong.
If you simply must have a page on your site ranked #1 on some search engine, build one with turnipberries as the keyword. You'll get a #1 position. And you can proudly show your friends what you have achieved. But if you show it to enough friends, one is bound to ask, "So what?"
Mini-sites come in different flavors but all have one significant element in common. Each site is very tightly focused upon selling a single product or service. No Flash. No graphics. No links out. No banners or advertising of any kind. Nothing that detracts from the site purpose, which is to make the sale.
Well, maybe. But let's define free. Finding anything on the Web takes time. Often it takes a lot of time. So free must somehow be related to how you value your time.
Hosting services all have pretty much the same inescapable overhead. For example, servers and related gear all cost about the same. And maintenance costs are pretty constant. Thus when you find a low priced host, you know they are doing one or more of the following ...
We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that "What's in this for me?" is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.
Online businesses that once thrived continue to fail to our left and right. Yours has no special immunity.
iEntry 10th Anniversary
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