There is an over-abundance of affiliate programs available. All eagerly invite you to participate. If you like, visit AssociatePrograms.Com. Allan Gardyne has the most comprehensive list of programs I have seen. Almost 3000 of them at the last count I noted. And he reports thoroughly on each, as information becomes available. (Allan does a super top job in this.)
Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good.
CRM (Customer Relationships Management) appears to mean different things to different people. I haven't seen two definitions that really agree. The giant companies have many goals when they speak of CRM. One that annoys me, that continues to crop up, is the notion of immediate software response to customer requests.
You may work hard at tracking traffic. You may calculate a CR (Conversion Ratio) as a percentage, maybe accurate to two decimal places. And track several
On the Services page on my site I ask, "Want a second opinion?" I offer to give one for free regarding a proposed change in your site. Several of my friends issued dire warnings about this offer. They were wrong. It works very, very well.
One does not hire an architect to design a building until the function of the structure is clearly defined. First one needs to know what will go into it and what is to be accomplished within it. A restaurant business does not have the same needs as those of a machine shop.
Many wannabe and newbie webmasters tend to view search engines as their salvation. While certainly important, they can not generate the traffic some hope for. Other marketing methods must be employed as well.
In its purest form, a mini-site consists only of a sales pitch and an order form. While many successful marketers believe this is the only way to go, there's a catch in this approach.
Visitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know:
What's in it for me?
Why should I believe you?
Why should I buy from you?
Since as many as 80% of visitors will never finish even the headline on a page, it's clear we need to put our best effort into creating them. And the headline on our home page is the one that matters most. Here's why.
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