Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here.
If you're new to website building or just getting started, one question may haunt you. With so many different things to be learned, where is the best place to start?
I always suggest copywriting as a great way to begin. At this point, your eyebrows may be raised. But take a closer look.
The Web is awash in ebooks. Is this a passing thing? Or will interest sustain? Maybe even grow?
My sense is that people will continue to be interested in ebooks, and that this interest will grow. However, I expect the demand for better quality content and presentation to increase substantially.
Suppose you received the following message from a reader of your newsletter. How would you handle it?
Here's a news flash for you: Content is king! You have heard this so often, you may tend to overlook the meaning of this simple statement.
Choosing the right merchant account may be one of the most difficult business decisions you make. There are hundreds to choose from. And they are scrambling for your money as aggressively as do the credit card services for your personal dollars. As in most high pressure advertising, there are lots of downright lies.
In sorting accumulated bookmarks recently, I found I could not recall why I had saved some of them. After clicking on a few, I was struck by the fact that so many sites looked so much alike. Boringly alike.
Many argue it's best to overcome fears, to put them in their place, so to speak. For me, that place is right out front where I can meet them head on. Embrace them even.
Books have a lot in common, regardless of the writer, content, or publisher. The covers are of sturdier weight than the inner pages. There's a title page. Some credits on the reverse side, or on the next page. Maybe a dedication by the author. If appropriate, there's a table of contents next. If there's an introduction, it follows. And if there's an index, it's at the back of the book.
The short answer is no. The difficulty in making this model work is that the cost of generating a sale must be subtracted directly from the net from the single sale. Given multiple products, this cost is distributed over a number of sales, and thus is less per sale. More important, an existing customer is your best prospect for a subsequent sale.
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