The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.
If you are not publishing an ezine, start one yesterday. Here's why.
Peter Drucker believes ecommerce will be to the Information Revolution what the railroads were to the Industrial Revolution.* To oversimplify, the Industrial Revolution was a time in which tools were produced that replaced people in the manufacture of goods. In the first thirty years, all was devoted to producing known products with machines.
Looking for a quality baseball cap? Hey, it's easy. Check out the material and workmanship. Grab a color you like, and maybe a team logo. You don't even have to try it on! Thanks to the little strap in the back, one size fits all. A marketer's dream.
You can answer this question yourself. It is easy to do, and we will get to it. First, let's be clear about what fast means.
Demographics about the Web abound. You may find such data helpful. In general, when I look at the research available, I get a feeling it's incomplete. The Web is so vast, I don't think it's possible to find a small representative sample from which significant results can be obtained that reflect the whole. In the end, what is reported with numbers may not matter at all to you, even though the source is impeccable.
Think back to the last really great novel or mystery yarn you read. Back to one that really impressed you. One that so grabbed your attention, you are looking forward to the next book by the same author. If you don't read much, think of a film that jolted you.
The short answer is, "Sure." And it likely always will. But the amount of free traffic search engines now deliver to many small online businesses doesn't amount to much. And what there is of it continues to decline in importance. Pay-for-submission models are rapidly eliminating free options.
A large portion of the email I receive is junk. But I have to be sure before deleting. I can usually figure this from the preview screen (Eudora), but sometimes I have to open it to be certain.
You should. It's a grand way to stay in touch with potential customers, and to keep your name out there in a positive way. Readers will remember you when they need what you offer. And best of all, they will share your name with a friend with a similar need.
iEntry 10th Anniversary
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