WebProNews

Gateway Pages Versus Great Content

Gateway pages are called by many names. Bridge, doorway, entry, and portal pages, to name a few. Their purpose is to trick search engine spiders into believing the page is highly relevant for a given keyword, and thus warrants a high position on the list offered to the searcher. At best such pages suggest a lack of ethics. At worst, they will bite you badly in two ways.

Email: Do It Right!

Judging from what I receive, lots of people have not thought much about email. Yet dealing with it effectively is vitally important to the success of your business. This may be the most overlooked and under-valued aspect of doing business on the Web. Here is what is needed.

The First Fold Makes Your Site, (Or Breaks it.)

Visitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know:

Great Content And Fish

Most have become convinced the basic ingredient of a great site is practical and useful content that potential visitors are looking for. (Those not yet convinced, will not succeed until they embrace and implement this fundamental.)

Edit Your EBook Else Trash It

If you want folks to read what you write, it must be edited. If you don't wish to do so, you may as well trash it. Readers will do it for you, if you don't.

Fear Can Destroy Your Business

Fear is funny stuff. On the one hand, it keeps us from climbing too high in the tree. And from walking too close to the edge of the cliff. When fear cautions of such things, it pays to listen attentively.

Expand Your Business To The Web?

If you have a successful off-line business, but no web site to support it, you have probably considered building one. Others may even be chiding you because you haven't done so. Despite what you may have heard or others tell you, there is only one valid reason for building a web site and that is to increase profits. To create a site simply to have one, to be able to add name.com to the bottom of your stationery and business cards has a grand potential for disaster.

Give Away Gross For Increased Profits

Suppose you produce a super widget that sells for $50.00. If Charlie comes along and says, "Hey, I can sell the heck out of these. How's $20 bucks a sale sound? Wanna deal?"

Get The Basics Right

If you want to open a new business offline, here's the secret to success. First pick the business you want, find who is top dog, then open up right across the street from them.

Does Your Site Tell The Truth?

Good copywriters are among the best paid people in the work force. Most webmasters are not in this group. Yet we need to sell. Should we emulate good copywriters? That is, should we do what they do to the best of our ability?