I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."
Almost every day, visitors to my Unlock The GameT website click on my live instant-messenger chat button, which invites them to "Ask Ari a selling question."
Could this be the worst moment in your selling cycle?
Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.
More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying:
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.