Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the ad was a success or a failure.
Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.
One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by a fine to be determined — for certain Web companies to use personal information about consumers for advertising without their consent. There are essentially two main things in this bill
Continuing my series of interviews with Web Analysts, here is an interview with Wandering Dave Rhee also known as WDave.
Last week CMS Watch released the latest Web Analytics Report. This report by Phil Kemelor, the lead analyst of this Report, reviews and compares several web analytics tools in the market. The web analytics tools reviewed in this reports are24/7 Real Media – Open Ad StreamAuriQ Systems – RTMetricsCoremetrics – Online Analytics
Just before holidays a colleague of mine asked me if Amazon and Toys"R" Us were involved in behavioral targeting. He told me that he did a search for Lego on ToysRUs and a few days later when he visited Amazon, he saw Lego featured on the home page. He said that he had never did any search for Lego on Amazon.I looked at the code on ToysRUs and did not find anything that looked like it is sharing data with Amazon.
Nov 1st I reported about the management shakeup at Webtrends. The I did a follow-up after talking to several employees of Webtrends regarding these changes.
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers.
Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral Targeting in their presentations.
Continuing my series of interviews with Web Analysts, here is an interview with Manoj Jasra.
Continuing my series of interviews with Web Analyst, here is an interview with Stephane Hamel.
iEntry 10th Anniversary
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