Hilltop and other authority-based link popularity algorithms make it challenging to obtain high rankings for a new Web site. SEO consultant Andy Hagans uncovers link building tactics that can mesh a Web site into its topical neighborhood.
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered.
Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking or the current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it is to help you gain top rankings.