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About Yuri Filimonov

Yuri Filimonov is a freelance website optimization and usability consultant, who writes about improving websites to gain more visitors, customers and profit at his blog, http://www.ImproveTheWeb.com.
Live.com Plays Referrer Stats Games

While it is common, nowadays, to whine how Google shouldn’t tell people how to make money with their websites (like selling links), this time Microsoft has done the same.

Lately, it’s been noticed that Live.com spams the referrer logs of the websites, claiming that it is only about quality check.

How Visitors View Websites

When planning and improving a website, it is important to know how people view websites. Knowing this will help you to design your site in such a way, that people will be able to find and do what they want on your website.

How to describe visitor behaviour?

Before changing the site layout, it is important to understand the nature of human behaviour on the website. It helps that certain known patterns apply to human behaviour, such as:

Build the Web, Stay Healthy and Live Happily

Normally, working at a computer isn’t considered as harmful as working on a toxic plant, poisonous factory or somewhere similar, though some (most?) people seem to enjoy it. However, it doesn’t mean that building the Web doesn’t negatively affect your health.

When To Use Graphics On Your Website

Overall, using text is more preferrable, than using graphics (images, pictures, Flash and so on) on a website, because it is easier to understand and remember – and also accessible to the people and the search engines.

But there are some cases, when using graphics is the right thing to do.

When to use graphics

As mentioned in the earlier article, graphics should only be used, when it is absolutely necessary, such as:

Optimize for Local Search Traffic

Getting local search engine traffic is one of the things that small businesses aspire to. Some even don’t know they can increase the amount of local visitors by improving their website. So what can a local small business do to get the long-wanted local traffic?

What is local search?

Before we list things to do on your site to improve your local search engine traffic, we need to define what we want. This will help us to actually get what we want.

Personal Approach in Business & Marketing
It seems like every business owner, site text writer or anyone else communicating with others, while on a job, seem to have learned somewhere that informal approach works best and they should follow it any time.

The truth is, people are still people, regardless if they become your customers, employees or business partners. If you want to build closer relationships with the people to build your business, you’ll learn how to stay personal with people you communicate with.

Choosing a CMS to Build Your Website
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Nothing irks a non-tech savvy person so much as an “opportunity” to manage his website him- or herself: creating each page individually from a template, copying the file to the FTP server, placing links from other pages manually and what not.

That’s what keeps content management systems alive: they make the whole process of building and managing website easy for a non-developer type of person. In this post, you can learn how to choose the right content management for yourself and your website.

Fixing Duplicate Content Issues

Not all webmasters are aware that search engines view each URL as a different page, even it has the same content or is different from the other URL by ending with a slash or if it preceeded by a www or not. To serve only one version of the page to get the deserved traffic, you’ll need to remember a couple of things about fixing URL issues.

Proof that People Like to Read Online

Normally, people often tell you that people don’t like to read online and they have a memory span of a hyperenergized 3-year old rocket. However, data collected over a period of time confirms that people do read what they are interested in.

What proof?

Since starting my blog, I have been watching the stats closely. Though it is interesting to see the sources of traffic and keywords people use to find my site, it is also interesting to see what people (or you) are doing on my site, too.

Honesty and Business Success
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If you are lucky, your parents have taught you to always be honest with people. Or you want to do that on your own. Nowadays, being honest in business will always mean that you will get better business in the long run.

Why be honest?

In business, being honest means that you will inform anyone you are communicating of an objective, true state of things about you. This will not only set the right level of expectations with the other person (hopefully), but will consequently make it clear for you, whether the person is ready to do business with you.

Are You Overdelivering?

Unfortunately, not many business owners thoroughly consider, whether their customers are pleased with their products, as long as they are their customers.

Is the client satisfied or absolutely thrilled to be yours? This can be a great difference, right? That’s why it is important to ensure that you do anything to make your customers happy to ensure most of them become your repeat clients and bring more people to your business.

Why make customers happy?

Improve Your Site and Win More Customers

Most often, even successful websites can be improved to increase performance. Let alone their less successful brethren. How do you improve your already functioning website smartly?

How to Tell if Your Business is Really Good

It is so easy to dive deep into developing and promoting a website that sometimes the goals of the business get blurred, the aims you set your site are not considered, so you just keep on working just to get more visitors to your website. How do you know you are going the right way from the spot?

How really good is what you do?

Misspellings as Business Names

Nowadays, when choosing a business name, people often choose a name that also happens to be a derivative or a misspelling. How will your business domain be affected?

Why do you have a typo in your name?

Have a Clear Click Path

When people visit a website, they have their own goals for that. To reach the goal, they need to click on URLs to get to other pages and read text only to click further.

Who Needs Website Quality?
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Back in the days, to get into the search engines you only had to submit a site to them and it’d show up in the results (or you could just get listed in the Yahoo directory).

Trust – The Most Important Online value

Once done with creating and improving a website, you can very well spend your time on improving your online business.

Write for them, personally

When you write for your customers, you’d rather address them directly in your site copy, instead of speaking about the product, vague benefits or even your company.

Structuring Your Website

Though you could read about the overall process of creating natural websites and integrating all aspects of web design, SEO, usability and accessibility in the process before, some more information about structuring your website may be useful as well.

The Balance Between Short and Long copy

While you may have read about creating quality information for your websites and how to write it, you may also be interested in know how much to write about your products, services, sales copy, etc.

Marketing Naturally

Whenever you are going to promote your product or website, you will be defining the goals of your marketing methods, as well as choosing the methods themselves.

Blogging Myths

So, you have heard that blogging is the way to go’. Do you want to blog? Are you going to? Then this list of common blogging misconceptions may be helpful for you.

Value Factors of Incoming Links

While everyone keeps talking about getting quality, relevant links’, it is rarely said what those are.

Focusing on Customers: People and Value

Some may be thinking that simply creating any product, setting up a website and starting selling will bring them lots of money and make their accountants smile from ear to ear.