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About Yael K. Penn

Yael K. Penn is the founder and principal of Imagine 360 (www.i360m.com), an integrated marketing communications agency based in New York City offering a 360 approach to strategic marketing and innovative design.
Easy Digital Marketing Techniques for Lead Generation
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Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects.  Though organic list growth may take time and effort, you will definitely see a high return on your investment.