About Virginia Rounding

Virginia Rounding is a published writer whose website of Internet Resources for Writers looks at additional ways for writers to earn money, in the hope of making it possible for them to keep writing without having to resort either to full-time employment or to destitution. For a selection of free resources or to subscribe to her new ezine Poetry Competition Updates, go to http://www.virginiarounding.com/links.html

Following on from the previous two articles, I now want to look at another common difficulty with the apostrophe – that is, the difference between “it’s” and “its” and when each of these should be used.

Commas, Semi-colons, and colons

Here’s what they look like:
a colon is two dots – :
a semi-colon is a dot on top of a comma – ;
a comma is a little curly thing (for want of a better description!) – ,
The colon is often used to introduce a list, like so: point one; point two; point three.

Resources For Improving Grammar

I will shortly be bringing this series of articles to an end, so have compiled here a selection of resources available on the internet to help all those of us who write ads, articles and e-books to keep improving our work.

More On Apostrophes

Following on from last week’s article about “your and “you’re”, I now want to look some more at the apostrophe, and in particular at whether an apostrophe should come before or after the “s” (or whether it shouldn’t be there at all).

Making Sense of your Sentences

One of the aspects of good writing is getting the various parts of a sentence to agree with one another, and a common mistake is starting off with an introductory clause that doesn’t agree.

On ‘Weaving Well’

I thought this week I’d take a step back from the nitty-gritty of commas and so on, and explain why I’m calling this column on writing for the web – ‘Weave Well’.

Step, Jump, and Slap – or how not to advertise an e-book

Do you ever read an ad – one of the hundreds, if not thousands, that land unsolicited in your inbox each week – and think This sounds like a translation from a foreign language’ or even I’m not sure if the person who sent me this ad actually understands a word of it’?


It seems that the word which’ has rather fallen out of favour these days, to be replaced by what’. A question like this one, which I came across in an ezine’s trivia section recently, leaps out at me as just not sounding right:

Weave Well – Providing and Provided

Another little gem of English usage this week: a frequent mistake concerns the use of ‘providing’ and ‘provided’.

Less, Fewer, I and Me

Just a couple of quick tips today:-

First, when to use less’ and when to use fewer’. Though the opposite of both words is more’, they are used differently. Some examples of correct usage are as follows:

Setting The Tone

One of the most important things to get right when writing your ads, your ezine articles or your e-books is the ‘tone of voice’. You want to catch your readers’ attention – so that they don’t delete your message out of boredom or immediate lack of interest – but neither do you want to be ‘in their face’, so that they still delete your message but this time out of annoyance or irritation.

Argument Weak – Talk **LOUDER**!!!

Have you heard of the preacher (there are probably quite a few of them fitting this description) who wrote in the margin of his sermon Argument weak – talk louder!’? Well, as with sermons and speeches, so with ads for your online business – talking louder won’t convince anyone if your fundamental argument is weak.

Your And You’re

The mistake I see more often than any other online is confusion between “your” & “you’re”. How many times have you seen an e-mail appear in your inbox which begins: “If your serious about your online opportunity…”? Don’t know about you, but that makes me hit the delete button at once.

An Invaluable Reference Tool for Busy Entrepreneurs

Time goes by so fast these days. You’ve got masses of work to do, e-mails to respond to, ads to write, your website needs tweaking – and there are just a couple of facts you want to check before sending off your new article to the various ezine databases. You haven’t got the right books at home, and you definitely haven’t got time to go to the library. You can probably find the information you need on the net, but it may take a while to track it down, and the search engines throw up a load of dross before taking you to anything really useful. It would be brilliant if you could just click a button on your computer for the information you need to appear on your screen.

When A Penny’s Not a Penny

We know when we’re writing for an internet audience that, in theory, that audience speaks, understands and uses a multiplicity of languages and that we may be losing out on potential customers if we only use one language and don’t get our ads, articles and web sites translated.