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About Trevor Jonas

Trevor Jonas is an account director at Bite Communications (http://www.bitepr.com/), a worldwide public relations firm with offices in London, New York, San Francisco and Stockholm. An avid observer of the social media revolution, he can often be found posting about his favorite topics--PR, marketing and news consumption habits--on the Bite blog (http://blog.bitepr.com/).
Traditional Media vs. Bloggers

OK, so the headline is admittedly a bit sensational, but it got you reading, didn’t it? I’ve been meaning to share some observations and thoughts on the changing media landscape for a while, but just haven’t gotten around to it. Until now.

Ad-Tech: ‘Content is King! (Again?)’ Keynote

Yesterday morning I attended the ad:tech 2007 keynote panel session entitled "Content is King!

SiliconValleyWatcher’s Silicon Valley Minute Project

Tom Foremski, he of SiliconValleyWatcher, has teamed with Elizabeth Safran to launch a new project called Silicon Valley Minute.

InformationWeek in Second Life

Yesterday, InformationWeek’s Mitch Wagner announced the publication’s first foray into Second Life via a blog post on the site.

Wagner noted the publication has yet to ‘do something interesting’ in the Metaverse, but said "We’ve got an interesting plan cooking to help InformationWeek readers find each other and connect in Second Life. It’ll be fun and useful."

Increasing Blog Readership

This is a question I’ve been asked so many times I’ve lost count. The short answer is there is no magic bullet for increasing blog readership–it takes hard work and continued, compelling content. That said, there are certain things that can be done to help set yourself up for success.

Interview with Todd Andrlik

Last week we posted about the rise of Billboard 100-like lists on the Internet. One of the lists we pointed to in that original post was Todd Andrlik’s (And for short) The Power 150. We caught up with Todd just before the weekend to get more details on how/why The Power 150 came to be

Bite: First off, tell us how you came up with the idea for The Power 150.

Yahoo! Shake Up – COO, CFO Out

Rumor has been circulating this afternoon regarding a major corporate announcement from Yahoo! Many speculated that CEO Terry Semel would resign, others thought Yahoo! might announce the long rumored acquisition of Facebook.

Making Sense of News Distribution

Much has been written about the impact of social media on the mainstream media and the advertising industry. We’ve all seen survey-after-survey and study-after-study show declines in readership (and therefore advertising) amongst the print media, local and national broadcast television news, etc.