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About Thomas McMahon

Thomas McMahon is a SEO Designer for TopRank Online Marketing in Minneapolis, MN. His specialities inlude technical optimization of existing web sites, creating search engine friendly web designs, and blog optimization. He has also created a number of blog marketing tools, WordPress plug-ins and FireFox add-ons.

Blog: http://bloggerdesign.com
FeedBurner Re-Design Could Use More Features

The FeedBurner re-design has been in beta testing for a few months now, but does it make the service better?

I’m a big fan of FeedBurner and I really like the new look and feel as it’s much cleaner and matches other Google products, however since it’s so familiar, it feels a little lacking.

SES San Jose – Getting Started With SEO

Shawn MooreThis sponsored session was an entry level overview of what websites should be doing on their website to get visibility and rankings in search engines.

SES San Jose – Understanding Web Analytics

What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.

What To Look For At SES San Jose

You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post.  I am also headed out to sunny California next month.

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

7 Blog Promotion Techniques

A reader asked me a question that I found quite intriguing, “How do I get people to find my blog posts?

An Expansive Social Media Tool

Social media optimization is a big right now. There are a lot of sites that want to be featured on Digg, Del.icio.us, Facebook or one of the many other social networks.

The Difference Between Tags & Categories

With the release of Wordpress 2.3, tags are now a standard part of all Wordpress bogs. However, many new bloggers don’t know the difference between tags and categories so I thought I’d elaborate.

New WordPress Features

Well it’s out, Wordpress 2.3 has hit the internet and it packs a few great new features along with internal code cleanup and bug squashing. Here are a few of the highlights to the release.

WordPress Click Tracking

Have you ever wondered where people were clicking at your blog? Now you can track every click with the Click Tracking Wordpress plugin.

SES – Marissa Mayer of Google
Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, personalized search, iGoogle and the iPhone.

SES – Session: Web Analytics & Measuring Success
Analytics is a big part of a website’s success, However, even though analytics software is getting better and cheaper, website owners still don’t really know what to do with it.

SES – Keynote: Ask.com CEO Jim Lanzone
Tuesday’s SES’s keynote was with Jim Lanzone of Ask. He talked briefly about the past, present and future of Ask.com.

SES – Session: Personalization, User Data & Search

The personalization of search results is not the only way to target someone, you can also personalize your website to ensure your visitors feel engaged as soon as they arrive.

SES – The Search Landscape
Online Marketing Blog’s coverage from day one of Search Engine Strategies San Jose 2007

Who is the biggest engine? Who’s growing? What verticals are better than others and what does this all mean? Those were a few of the questions talked about in the the Search Landscape session.

Performancing Metrics Rises From Dead

I’m constantly looking for a nice, quick and easy blog stats. Google Analytics is a great program, but it’s a bit complex for my daily checks. I’ve tried quite a few and recently Performancing Metrics came back online. It’s not really a new service, but it is a great step forward.

Feed Optimization Tip: Don’t Forget FeedFlare

FeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have.

New Windows Desktop Blog Client

Mariner Software is getting ready to release their new blogging client called WinJournal. If you’ve used a Mac, then you may be familiar with MacJournal. Well it’s the same idea, just for Windows users.

Avoid Duplicate Typepad Homepages

I had a client recently ask me about a blog that was using TypePad’s domain mapping feature and it was causing duplicate homepage URLs for the blog.

FeedBurner Plugin Gets New Owner & Name

The FeedBurner plugin has got a new name and a new owner. Steve Smith from OrderedList.com handed off the plugin to the FeedBuner crew.

Moving a WordPress Blog

Having recently moved a few Wordpress blogs from one host to another, I thought I’d write up a quick ho-to. It’s actually quite painless.

Search Everything in WordPress

By default, Wordpress is setup to search every post. What they don’t tell you is that doesn’t include pages. However, with the Search Everything plugin, you can search pages, posts and more.

Thoughts on WordPress Official Plugins Directory

When I first read last week that Wordpress had launched an official plugins directory I was excited. There are lots of good plugins out there that are not in any sort of searchable database other than a search engine. However, the Wordpress plugin directory isn’t living up to my excitations yet.

Techniques for Stopping Blog Spam

Spam is one of those features that comes with a blog and stopping it isn’t quite as easy as it should be. Here are a few ideas to help you out.