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About Thomas Granger

Florentine Design Group (http://www.florentinedesign.com/) is a coalition of web designers, marketers, artists, animators, and other hired guns who work in the start-up arena. Sometimes cheap, sometimes for free, always getting the job done. If you can find them, maybe you can hire them....just like the A-Team...grrrr
Flashing your Email: The Good, Bad and Ugly of using Flash & Rich Media in your Email!

Lately there has been a great deal of interest in adding Flash to your everyday run-of-the-mill email so you can send it to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, or an executive in management has read about it.

Well, why not?

The fact of the matter is that email HTML browsers are just not equal to their web browser equivalents. This is further made complex by the wide variety of settings, preferences, security updates, versions, and third-party applications which make the user experience hard to predict.

Formatting your Email Newsletters

Pop-quiz hotshot!

You’ve got to send an HTML email to a list of clients and have it display correctly across a spectrum of email clients which include Outlook, web-based, frame-based.

It has to be Netscape compatible, Eudora-friendly, Lotus Notes accessible…

What do you do?

So, you want to send HTML email to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, and an executive in management has read something about it.

Well, why not? The clickthrough rates are noticeably higher on HTML email. Analytics show that customers are less likely to unsubscribe from HTML email than their text counterparts. In my last TemplateKit email newsletter (50,000+ recipients, http://www.templatekit.com/email/TK20.htm) I had 12 unsubscribes, 9 of which were text recipients. Customers simply respond with more click-throughs, more sales, more inquiries for information, but only if your message is in a form that the recipient can easily view and display correctly.

Making the Most of Your Design Business

It is the best of times and the worst of times. Life as a web or graphic arts freelancer can be both rewarding and tough. On one hand is the indescribable pleasure of be able to charge what you’re worth; on the other is the often frustrating task of getting paid what you’re owed.