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About Teri Robinson

Teri Robinson is a CRMGuru.com Managing Editor, responsible for the CustomerThink newsletter and for premium content and reports at CustomerThink.com. She has nearly two decades of experience as a technology journalist covering mobile, communications, and e-commerce issues for leading trade publications such as InformationWeek, ComputerWorld, PC Magazine, MicroTimes, and InternetWeek. Contact Teri at teri.robinson@customerthink.com
Siebel Takes (Another) Shot at ASP Model

After a good bit of speculation, IBM and Siebel have finally embraced the software-as-service model with the announcement of an on-demand, hosted CRM offering. “Siebel coming back into the ASP marketplace, after previously launching and then killing Sales.com, is clearly a defensive response to the success that other vendors, specifically salesForce.com are enjoying,” says Jim Dickie, partner, CSO Insights. “I doubt that this will have a major impact on their enterprise-Fortune 500 account business, as the majority of those firms want to manage their CRM applications internally for a variety of reasons.”