About Susan Kirkland

2005 Susan Kirkland, small business owner and author of Start and Run a Creative Services Business, shares the secrets to finding and keeping clients, negotiating with vendors, protecting yourself from Scoundrels and scalawags--a valuable resource for everyone, no matter what line of work. For more information and a complimentary POD cartoon visit http://www.sdkirkland.com
How An Entrepreneur’s Choices Define First Impressions–Demystifying Business Identity

The mechanics’ flyer used all the key words to convince me to take my car there. The two brothers who owned and operated this small repair shop for imported automobiles were factory trained, offered advance appointments and only used brand name parts. Why was I dragging my feet?