About Sumantra Roy

Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to 1stSearchRanking.999.99@optinpro.com or by going to http://www.1stSearchRanking.net
The Tools of the Trade

Before you start optimizing your site for the search engines, you would need to arm yourself with some tools to help you. What follows is a brief review of 4 software programs that we find invaluable when we are optimizing our clients’ sites.

Frames and Search Engines

When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.

Paying Your Bills On Time
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You’ve heard it before. “You always have to pay your bills on time or it will hurt your credit rating”. The fact is that not paying your bills on time can also cost you a bunch of money.

Page Cloaking – To Cloak or Not to Cloak

Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking:

Top 10 Search Engine Positioning Mistakes

When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here’s a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.

Importance of having your own domain name

question that I frequently hear is “Do I really need to have my own domain name?” The one word answer is “YES.”. If you put up your site with some of the free web hosting services, the only company who benefits is the web hosting company. The last person who benefits is you. There are a number of reasons why having your own domain name is a must:

Improve the Link Popularity of your site

Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking.

Submitting your site to the Open Directory

Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory.

Becoming an Open Directory Project Editor

Getting your site registered by the Open Directory is vitally important as far as search engine positioning is concerned. In order to see how you can do that, see my article on this topic. However, sometimes, it may so happen that try as you might, you just do not manage to get your site listed in the Open Directory. Or, it may also happen that the description under which your site is listed is not optimum.

Creating Keyword Rich Pages

Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) – pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.

Software to help you create a robots.txt file

Robogen is a software for Windows 95, Windows 98 and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt file. It comes in two editions: the free Limited edition and the Standard edition which costs $12.95. You can get Robogen here.

Creating a Robots.txt file

Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don’t recommend that people create different pages for different search engines, if you do decide to create such pages, there is one issue that you need to be aware of.

Which keywords should you optimize your site for?

In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) – a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.

Glossary of Search Engine Ranking Terms

Here is a glossary of commonly used terms in the world of search engine ranking.

Choosing a Domain Name

The importance of having your own domain name cannot be over- emphasized. If you are running an online business, and don’t yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.